Creating a campaign on Stir is an essential step for filmmakers looking to collaborate with influencers and promote their projects effectively. A well-planned campaign ensures influencers understand your vision, goals, and expectations. Follow this step-by-step guide to create a successful campaign on Stir.
Log in and Navigate to the "Create Campaign" Tab
Start by logging into your Stir account. Once you're in the dashboard, locate and click on the "Create Campaign" tab. This will take you to the campaign setup page where you can begin entering all the necessary details for your project.
Input the Campaign Title, Description, and Goals
The first step in creating your campaign is to define its purpose and scope:
Campaign Title: Choose a clear and engaging title that reflects the project’s focus. For example: “Promoting Our New Indie Drama Film”.
Description: Write a detailed overview of the campaign, including the story of your project, what makes it unique, and why influencers would want to collaborate with you.
Goals: Clearly outline your objectives. Are you looking to build awareness, drive ticket sales, or increase engagement across social media? Specific goals help influencers align their content with your needs.
Add Campaign Deliverables
Specify what you need from influencers by adding detailed deliverables. This ensures influencers understand exactly what is expected of them.
Type of Content: Indicate whether you need videos, reels, stills, or any other format. For example: “We’re looking for Instagram Reels to promote our movie trailer.”
Length and Format: Define the duration and format of the content. For instance: “A 60-second vertical video for TikTok.”
Creative Guidelines: Provide guidance on the tone, style, and messaging. Share any key themes, hashtags, or brand language you want influencers to incorporate.
The more specific you are, the easier it is for influencers to deliver high-quality content that aligns with your vision.
Set Your Budget and Timeline
To attract the right influencers, be transparent about your budget and timeline:
Budget Range: Specify your budget range for the campaign. This helps influencers gauge whether the project aligns with their rates.
Timeline: Include key deadlines, such as when proposals are due, the start and end dates of the campaign, and the deadline for final deliverables.
Having a clear budget and timeline helps streamline the collaboration process and avoids confusion later.
Attach Relevant Files
Provide influencers with all the resources they need to understand your project and create effective content:
Scripts: If applicable, attach scripts or key messages you want included in the content.
Mood Boards: Share mood boards or visual references to communicate your desired aesthetic.
Other Resources: Include trailers, posters, or other materials that can help influencers connect with your project.
These assets give influencers a strong foundation to produce content that aligns with your campaign goals.
Review and Publish Your Campaign
Before publishing your campaign, take the time to review all the details to ensure everything is accurate and complete:
Double-check your title, description, goals, deliverables, budget, and timeline.
Confirm that all attached files are relevant and properly uploaded.
Ensure your creative guidelines are clear and easy to follow.
Once you’re satisfied with everything, click the "Publish" button to make your campaign live. Influencers on Stir will now be able to view your campaign and submit proposals for collaboration.
Conclusion
Creating a campaign on Stir is a straightforward process that helps filmmakers connect with the right influencers to bring their projects to life. By providing clear details, creative guidelines, and necessary resources, you can ensure a smooth collaboration process and achieve your campaign goals. Take the time to plan each step carefully, and you’ll set yourself up for success.
If you need further assistance, visit our Help Center or reach out to Stir’s support team for guidance.