Finding the right influencers to market your film is a crucial step in running a successful campaign. Stir’s advanced search tool makes it easy to discover influencers who align with your film’s genre, audience, and marketing goals. By using filters and exploring detailed profiles, you can identify and connect with the ideal collaborators for your project. Here’s how to use Stir’s search tool effectively.
Accessing the "Search Influencers" Tool
To begin your search, log in to your Stir account and navigate to the "Search Influencers" tab in your dashboard. This is your starting point for finding influencers who can help promote your film.
Applying Filters to Narrow Your Search
Stir’s advanced search tool provides a variety of filters to help you refine your search and find influencers who match your specific needs. Here are the key filters available:
Film Genre: Select a genre that matches your film, such as comedy, drama, horror, or action. This ensures you connect with influencers whose audience aligns with your project.
Similar Movies: Search for influencers who have previously worked on campaigns for films similar to yours. This helps you find collaborators with relevant experience and an audience already engaged with your type of content.
Film Budget: Use this filter to find influencers that fit within your budget range. This ensures you can align your financial resources with the influencer's rates.
Location: If your campaign targets a specific region or audience, use the location filter to find influencers based in or popular in that area.
By applying these filters, you can quickly narrow down your options and focus on influencers who are the best match for your project.
Exploring Influencer Profiles
Once you’ve applied your filters, Stir presents you with a list of relevant influencers. Click on any profile to dive deeper into their details. Here’s what you can learn from influencer profiles:
Social Media Stats: See their follower count, engagement rate, and audience demographics across platforms like Instagram, TikTok, and YouTube.
Previous Campaigns: Review the influencer’s top campaigns to understand their experience and the type of content they create. This helps you assess how well their style aligns with your film’s goals.
Content Style: Take a look at their posts, videos, or reels to get a sense of their tone, creativity, and quality of work.
This detailed profile view allows you to make informed decisions about which influencers are the best fit for your campaign.
Saving Profiles to Custom Lists
As you explore influencer profiles, you can save the ones you’re interested in to custom lists for future outreach. This feature helps you stay organised and keeps your top picks easily accessible as you plan your campaign.
To save a profile:
Click the "Save to List" button on the influencer’s profile.
Add them to an existing list or create a new one for your upcoming project.
Custom lists allow you to categorize influencers by campaign, genre, or any other criteria, simplifying the collaboration process.
Conclusion
Searching for influencers on Stir is a streamlined process that helps you find the perfect collaborators for your film’s marketing campaign. By using filters like film genre, similar movies, budget, and location, you can narrow your search to influencers who align with your project’s needs. Exploring detailed profiles and saving your favorites to custom lists ensures you stay organized and make informed decisions.
Start using Stir’s advanced search tool today to build meaningful influencer partnerships and drive your film’s success. If you need further assistance, visit our Help Center or contact Stir’s support team.