Crafting a compelling initial outreach message is vital to capturing an influencer’s attention and setting the tone for a successful collaboration. A well-structured message not only introduces your project but also conveys professionalism and clarity. Here’s what to include in your initial outreach message to maximize your chances of getting a positive response.
Introduction About Yourself or Your Brand or Your Movie
Start with a friendly and concise introduction. Let the influencer know who you are and provide context about your brand or project. This helps establish credibility and gives them a sense of who they’ll be working with.
Example:
“Hi [Influencer’s Name], I’m [Your Name], a filmmaker working on an exciting new indie drama feature. My team and I are currently developing a campaign to promote the film and would love to collaborate with you.”
A Brief Description of Your Campaign and Its Goals
Provide a short overview of your campaign, including its purpose and objectives. This gives the influencer a clear idea of what the project is about and how they might contribute to its success.
Example:
“Our campaign is focused on building buzz around our upcoming film, which highlights themes of self-discovery and resilience. We’re aiming to reach a young adult audience who enjoys thought-provoking, character-driven stories.”
Why You Think the Influencer Is a Good Fit
Show that you’ve done your research by explaining why you’re reaching out to this specific influencer. Highlight aspects of their content, style, or audience that align with your campaign. Personalizing this part of the message demonstrates genuine interest and increases the likelihood of a positive response.
Example:
“We’ve been following your content, and your storytelling style and ability to connect with your audience really stand out. Your recent post about [relevant topic/campaign] resonated with us, and we think you’d be a perfect fit for this project.”
Clear Next Steps
End your message with a clear call-to-action to guide the influencer on what to do next. This could include asking about their availability, inviting them to submit a proposal, or setting up a time to discuss details further.
Example:
“If this sounds like a good fit, we’d love to hear your thoughts! Let us know your availability, or feel free to ask any questions about the project. We’re happy to provide more details or set up a quick chat to discuss further.”
Putting It All Together: Example Message
Here’s how all the elements come together:
“Hi [Influencer’s Name], I’m [Your Name], a filmmaker working on an exciting new indie drama feature. My team and I are currently creating a campaign to promote the film and would love to collaborate with you.
Our campaign aims to build buzz around the film, which tells a story of self-discovery and resilience. We’re targeting a young adult audience who enjoys thought-provoking, character-driven stories.
We’ve been following your content, and your storytelling style and ability to connect with your audience really stand out. Your recent post about [relevant topic/campaign] resonated with us, and we think you’d be a perfect fit for this project.
If this sounds like a good fit, we’d love to hear your thoughts! Let us know your availability, or feel free to ask any questions about the project. We’re happy to provide more details or set up a quick chat to discuss further.”
Conclusion
An effective outreach message includes an introduction, a clear overview of your campaign, a personalized explanation of why the influencer is a good fit, and actionable next steps. By keeping your message concise, professional, and tailored to the influencer, you’ll increase your chances of starting a productive collaboration.