Negotiating deliverables is a crucial step in ensuring a successful collaboration with a filmmaker or brand. This process helps both parties align on expectations, clarify responsibilities, and finalize the terms of the partnership. On Stir, the platform’s messaging system makes it easy to communicate with filmmakers and reach an agreement on the specifics of your deliverables.
Here’s a detailed guide on how to effectively negotiate deliverables with a filmmaker and ensure a smooth collaboration.
Understand the Filmmaker’s Feedback
After submitting your proposal, the filmmaker may contact you with feedback or requests for adjustments. This is a normal part of the negotiation process and an opportunity to refine the collaboration.
How to Respond:
Be Open-Minded: Approach the conversation with flexibility and a willingness to adapt.
Review Their Requests: Carefully read their feedback and note any changes they’re asking for, such as:
The type or quantity of content.
Adjustments to creative direction.
Revisions to usage rights or timelines.
Being clear on what the filmmaker wants will help you address their concerns and negotiate effectively.
Use the Messaging System to Discuss Deliverables
Stir’s messaging system allows you to communicate directly with the filmmaker. Use this feature to clarify expectations and iron out details.
Key Points to Negotiate:
Type and Quantity of Content:
Confirm the exact deliverables, such as:
Number of posts, videos, or stories.
Content format (e.g., Instagram Reel, TikTok video, YouTube vlog).
Example: “Would you like one Instagram post and two stories, or would you prefer a Reel instead?”
Creative Guidelines:
Discuss the filmmaker’s creative vision, tone, and style preferences.
Ask for any specific requirements, such as:
Branding elements (e.g., logos, colors).
Key messages or themes to highlight.
Do’s and don’ts for the content.
Example: “Could you share any specific creative guidelines or examples of content you like?”
Usage Rights and Exclusivity:
Confirm how the content will be used (e.g., social media, ads, website).
Discuss exclusivity terms if required:
Will you need to avoid working with competitors during the campaign?
How long will exclusivity apply?
Example: “I’d like to clarify the usage rights for the content. Will this be exclusively for organic social media, or do you plan to use it for paid ads as well?”
Deadlines:
Agree on realistic deadlines for content submission and any edits or revisions.
Ensure the timeline aligns with your schedule.
Example: “The proposed deadline is tight based on my current workload. Would it be possible to extend it by a few days?”
Additional Details:
Discuss any other campaign-specific details, such as:
Approval processes (e.g., whether drafts need to be reviewed by the filmmaker).
Deliverable formats (e.g., MP4, JPEG, etc.).
Reimbursement for expenses (e.g., travel or props).
Confirm the Agreement
Once you’ve discussed all the details, summarize the agreed-upon terms to ensure both parties are on the same page.
How to Confirm the Agreement:
Summarize Key Points: Write a clear summary of the deliverables, deadlines, and terms you’ve agreed on.
Ask for Confirmation: Request the filmmaker to confirm their approval of the terms.
Example:
“To confirm, I’ll deliver one Instagram Reel and two stories by [deadline]. The content will follow the creative guidelines you’ve provided, and usage rights will be limited to organic social media. Please let me know if this works for you.”
Document the Agreement: Save a copy of the conversation for your reference in case of any disputes later.
Tips for Successful Negotiation
Be Professional: Always communicate respectfully and professionally, even if there are disagreements.
Stay Flexible: Be open to adjustments, but don’t agree to terms that compromise your creative integrity or schedule.
Know Your Worth: If additional work or exclusivity is requested, consider negotiating a higher fee to reflect the added value.
Ask Questions: If anything is unclear, don’t hesitate to ask for clarification. It’s better to address uncertainties upfront.
Set Boundaries: Politely decline requests that are outside your scope of work, unrealistic, or conflict with your personal brand.
Common Scenarios During Negotiation
Scenario 1: The Filmmaker Requests More Deliverables
Response:
“I’d be happy to add an extra deliverable, but this would require an adjustment to the budget or timeline. Let me know if we can discuss this further.”
Scenario 2: Deadlines Are Unrealistic
Response:
“I’m excited to work on this campaign, but the current deadline may affect the quality of the content. Could we extend it by a couple of days to ensure the best results?”
Scenario 3: Confusion About Creative Direction
Response:
“Could you provide examples of content or campaigns you admire? This will help me align my work with your vision.”
Conclusion
Negotiating deliverables with a filmmaker is a collaborative process that ensures both parties are aligned on expectations. Use Stir’s messaging system to clarify the type and quantity of content, creative guidelines, usage rights, deadlines, and other details. Stay professional, flexible, and clear in your communication to build a strong working relationship and deliver outstanding results.
By finalizing the agreement through clear communication, you’ll set the foundation for a successful and stress-free collaboration!