How is the 2% fee calculated and when is it charged?
The 2% fee is calculated on the total campaign budget and is charged when you initiate the campaign payment. For example, if your influencer campaign budget is US$100,000, the platform fee would be US$2,000. We’ll deduct it from the US$100,000 payment made by you and US$98,000 would be the budget available to influencers.
What services are covered by the 2% platform fee?
The fee covers our comprehensive campaign management suite, including: pre- vetted influencers, search based on previous movie campaigns, contract administration, payment processing, content approval workflow, compliance monitoring, and performance reporting. We also provide crisis management support and a non-binding mediation service for movie studios/indie filmmakers.
How does your 2% fee compare to traditional marketing agency rates?
We are a tech platform. Our 2% fee is significantly lower than traditional agency rates (typically 15-20%) because our platform automates a lot of the tasks through our best-in-class product and AI while maintaining high-quality support. This allows us to offer enterprise-level campaign management at a fraction of the cost.
What are the payment gateway charges?
Stripe, Paypal and other leading gateways charge ~2.9% + $0.30 per successful card charge. For ACH Direct Debit, the charge is 0.8%. These costs are additional to the 2% Stir platform fee. To avoid these payment gateway charges, we accept ACH transfers directly into our bank account. There’s a flat handling fee of $30 for processing each such ACH, irrespective of the amount you transfer.
Will I need a Dedicated Campaign Manager?
If you are a large company and spending more than $150,000 on an influencer marketing campaign, we suggest taking the US$2,000 per month Dedicated Campaign Manager - it will help you coordinate better across internal teams, other vendors and influencers, since time is of the essence for mid-budget, large-budget releases.